Create a visual identity for Kudos; a startup business headed by two experienced industry professionals. Position the company as a viable alternative to the ‘big boys’ to potential clients – many of whom are large financial institutions.
A roundel constructed with the letter K creates
a strong visual device, while forming a sun-like shape. As the company ‘illuminates and provides direction’ in often complex situations, this is particularly symbolic. The identity and assets are designed to convey a sense of authority and that Kudos is a well-established player, while appearing fresh and contemporary – echoing the company’s positioning. And my use of illustration avoids photographic clichés such as men falling off ladders, houses on fire…
Through Georgina's hard work and attention
to detail (not least due to her diligence in comprehending our aims), we have acquired
a standout logo and website design.
We are thrilled with the outcome.
Kudos Liability Adjusters