Gaynor Ralls is a Rhythmic Movement Training therapist. Originating from Sweden, ‘RMT’ is a reflex integration program which aims to effectively reduce symptoms of: ADD/ADHD, learning challenges, autism and behavioural/emotional imbalances without the use of medication.
Create an identity and brand development for Gaynor Ralls’ business which represented the three core values of RMT: Symmetry, Movement and Rhythm.
Rewiring the brain is at the centre of RMT so it seemed a natural starting point for the logo. I created a stylised brain illustration to represent movement, rhythm and symmetry. The free form lines developed into key branding elements bringing movement to stationery and information materials.
Why is the brain purple and gold? Gaynor wished to be affiliated with the RMti but to also have an independent, stand alone identity.