A global movement, Amnesty International is the world’s largest human rights organisation protecting people from denied justice, freedom and dignity.
Brief
Develop and strengthen visual branding for Membership and Public Awareness literature.
Solution
Building on recognisable elements from the existing Amnesty identity, strong typography and emotive imagery created a cohesive, but differentiated suite of leaflets, brochures and posters. This resulted in increased membership and public awareness of Amnesty’s essential work.
