World renowned violinist and conductor Yehudi Menuhin founded the school to provide an environment and tuition for musically gifted children from all over the world to pursue their love of music, develop their musical potential, and achieve standards of performance on stringed instruments and piano at the highest level.
Having had new brand guidelines written and rolled out for a short period, the YMS felt creative visual possibilities were increasingly becoming staid and restricted. I was approached to suggest energetic and vibrant solutions to develop the brand appropriately.
A layered and versatile visual branding system using strong blocks of colour and layered imagery in a loose collage style was developed to echo layers of musical development and achievement. I introduced a relaxed style of student portraits that showed them engaged and having fun.
This initial project developed into a working relationship for over 4 years and included many other projects: annual reports, branding for the Yehudi Menuhin Centenary, advertising, concert programmes and newsletters.
Working with Georgina is always a breath of fresh air. As a designer she has a wonderful sense of empathy with the subject that she is embracing, which in our case is The Menuhin Hall and the pupils of The Yehudi Menuhin School. She has great attention to detail and is communicative, gentle and responsive to alterations, however tiny! She is also reliable and meets deadlines.
Manager – The Menuhin Hall
The Spoken Word Archive is a lottery funded project, enabling Apples and Snakes – England’s leading organisation dedicated to performance poetry and spoken word – to catalogue over 35 years worth of valuable spokenword and related communications materials.
Create a new brand identity to reflect: ‘A LIVING ARCHIVE OF UK SPOKEN WORD. A VIBRANT, DIVERSE and growing ART FORM’.
Keeping to a square format, the logo has a link to the Apples and Snakes logo. Incorporated into the square are simple graphics for play, pause and rewind – integral messaging for the audio world.
The logo comes in 3 colour options to allow for visual flexibility to work perfectly with the montage style ephemera graphics.
In her work on Spoken Word Archive, Georgina Wormald pulled together a lot of disparate strands and created one strong brand identity. We have been delighted with her logo, her colour palette and her webpage layouts - all of which have contributed enormously to the success of the project.
Curator – Spoken Word Archive
Packhouse is an independent lifestyle store housed in a 400 year-old hop kiln located within the Surrey Hills, selling handpicked vintage fashions, antiques, homewares and interior finishing touches.
Encapsulate the character of the shop and engage with existing and potential customers and suppliers through posters, flyers, digital and print advertising eg. late night christmas shopping events.
2017: Created the idea of a treasure trove within the packhouse as a montage of typical products built around the shape of their logo.
2015 and 2016: Scandi influenced, folk inspired artwork to reflecting xmas collection of products.
The Post 16 Partnership is an umbrella organisation for all eight of the secondary schools and both of the colleges in Richmond, Surrey. As Richmond’s schools are amongst the highest performing in the country, this unique enterprise is designed to promote them within the borough – and to the wider world. I have worked with them for 4 years.
For the 2016/17 prospectus I was given a new brief: Come up with a more compact, less bulky design. The solution was A3 poster folded down to a pocket-sized booklet. The colours are muted and sophisticated, with commissioned portrait photography.
Create an identity, and design a prospectus, that would appeal to both students and parents alike.
For the identity, bold, expressive letterforms were combined to convey a sense of youthful exuberance: representing both the diversity of the sixth form offerings and the students they cater for. A ‘stacked’ layout denotes strength/support, whilst the choice of colours communicates professionalism (purple) and freshness/youth (green). The cover of the prospectus was inspired by the Tree of Knowledge. And this modern, illustrated version proved a striking way to highlight the Partnership’s many course options. As Richmond is a thriving area with great travel connections, the key image was also designed to connote this vibrancy, the multi coloured ‘branches’ signifying a rail/tube/bus map.
Built by the Charterhouse independent school, the Charterhouse Club is a state-of-the-artfitness centre. The club is primarily designed to enhance sporting opportunities for its pupils, but welcomes individual and family members from outside the school too.
Create a series of marketing materials to help recruit and retain members. The Club is actually set up as a charity. So although the cost of ownership is relatively low, the perception is that Charterhouse is an expensive facility reserved for ‘posh’ people. Part of the task was to dispel that misconception.
The client took the brave decision to ‘zag’, avoid every fitness industry marketing convention and pick a creative route based on bold, colourful illustration and strong typography alone. This immediately gave the Club stand out and helped establish a personality for it. With so many women members, it made sense to engage them
via a female superhero character. And every leaflet/factsheet was formatted to make it easy to tuck into a handbag, gym bag or back pocket.
The LEP Network is a gateway to news and information that enables Local Enterprise Partnerships (LEPs) to come together on areas of shared importance, engage with Government and stakeholders, and promote best practice across the Network.
LEPs were forged following the Local Growth White Paper issued in October 2010 which led to the government inviting local authorities and businesses to form Local Enterprise Partnerships. In England there are 38 LEPs actively championed by the Ministry of Housing, Communities & Local Government (MHCLG) and the Department for Business, Energy & Industrial Strategy (BEIS).
Initially, the LEP Network’s brief was to create branding for their annual conference programme. They required a communication piece that would fully engage with their attendees (typically captains of industry, MPs and other influencers).
I drew on existing brand elements and delivered an engaging solution within tight cost constraints. Effectiveness was measured on people’s positive reactions. Due to its success I have subsequently worked on various other marketing materials.
Develop and strengthen visual branding for Membership and Public Awareness literature.
Building on recognisable elements from the existing Amnesty identity. The addition of strong typography and emotive imagery created a related, but differentiated suite of leaflets and brochures. This in turn helped to increase membership and public awareness of Amnesty’s work.
Project Adorno are purveyors of ‘beat poetry and understated, quirky pop songs. ’This distinctive double act use voice, electronic sounds, a few props and the occasional acoustic guitar to express their own unique take on subjects ranging from the smell of second-hand books and love affairs with inanimate objects, to poems about old computer games.
The duo has performed at venues around the country including shows at the Cheltenham Literature Festival, Buxton Fringe and Edinburgh Festival Fringe.
Even some of the most ‘fringe’ of fringe acts employ increasingly sophisticated marketing to get bums on seats. So Project Adorno needed to promote their appearances with a visual identity that gave them standout. A level of reassuring professionalism was also required to give bookers (and ticket buyers) peace of mind, whilst retaining the act’s fundamental weirdness.
The designs tapped-into the duo’s English eccentricity through the photographic imagery, which showed some of the props used in the show. This was contrasted with ultra-modern typography and colourways, creating an unmistakable look and feel that clearly set Project Adorno apart.
Georgina’s work is sleek, slick and original. She has really helped us to develop a strong brand for our work and has come up with some striking publicity campaigns which have played a significant role in promoting our shows and recordings.
Create a concept for and design a brochure to promote ballet training for 16-19 year olds.
The English National Ballet is world-renowned. Its school enables graduates to achieve a level of artistry and technique required by both itself and other international companies. So the brochure is designed to encapsulate this sense of gravitas, while remaining accessible to both parents / guardians and teenagers alike.
Through the use of stunning, tightly cropped photography, inspiring copy and contemporary typography, the piece is as aspirational as it is informative. There’s a lightness of touch that makes it easy for people to engage with thebrochure. While opening endorsements from the Director and Chairman give added substance to the ‘story’ and provide extra reassurance for prospective students.
Copyright: Sugarfree Design
I work with the Borough on a regular basis to deliver centrally commissioned literature from their many internal clients. As a result, the briefs are incredibly diverse and range from communicating sensitive adult issues to promoting workshops and activities for children.
Given the social and financial responsibility inherent in working with a local authority, I tackle every brief with great diligence. So each project begins with careful research to ensure that the creative concept, and look and feel, is appropriate to the audience: a point that’s key to the success of each different campaign.
Georgina has been and continues to be a pleasure to work with. Her designs are modern, fresh and always perfectly targeted. For a local authority, her pricing is always more than competitive.
James Foyle, Marketing Officer
London Borough of Richmond upon Thames
Evolve and modernise the visual identity for Lanesborough (an independent prep and pre-prep school) to communicate the school’s heritage and academic tradition, while also conveying its progressive philosophy.
Retaining the school’s corporate colour (navy) provided consistency and maintained the necessary sense of prestige and history. But by introducing inspirational quotes and testimonials, and commissioning a series of uplifting images, I was able to introduce a more up to date graphic style and approach: contemporary conservatism, you might call it.