The Post 16 Partnership is an umbrella organisation for all eight of the secondary schools and both of the colleges in Richmond, Surrey.
As Richmond’s schools are amongst the highest performing in the country, this unique enterprise is designed to promote them within the borough – and to the wider world.
Create an identity, and design a prospectus, that would appeal to both students and parents alike.
For the identity, bold, expressive letterforms were combined to convey a sense of youthful exuberance: representing both the diversity of the sixth form offerings and the students they cater for. A ‘stacked’ layout denotes strength/support, whilst the choice of colours communicates professionalism (purple) and freshness/youth (green).
The cover of the prospectus was inspired by the Tree of Knowledge. And this modern, illustrated version proved a striking way to highlight the Partnership’s many course options.
As Richmond is a thriving area with great travel connections, the key image was also designed to connote this vibrancy, the multi coloured ‘branches’ signifying a rail/tube/bus map.
Apples and Snakes promoting Spoke:
A season of spoken word
Apples and Snakes describe themselves as:
England's leading organisation for performance
poetry and spoken word.
They work at national and international level,
but also run local initiatives and community
projects. In 2012 they won the tender to
coordinate Spoke, a year-long programme
by the London Legacy Development Corporation
offering opportunities to participate in spoken
word events in and around the newly reopened
Queen Elizabeth Olympic Park.
Create branding, plus posters, flyers and
web banners for three special Spoke events,
each based on a theme: water, earth and air.
The events featured a range of high
profile poets, including John Hegley
and Michael Rosen. So the campaign
had to reflect the corresponding theme
while also highlighting the involvement
of these spoken word legends.
Inspired by the themes and the Olympic
Park location, quirky, colourful designs
showed people active in their environment,
communicating both the energy of the events
and regenerated local area.
We have been delighted with the work that
Georgina has done for us. Not only can she
transform a complex brief into a piece of clear,
coherent design, but she is also able to work
to deadlines that are often on the tight side.
She combines an artist's eye for colour and
composition with a professional approach
and a pleasant manner. Definitely recommended.
Apples and Snakes
Built by the Charterhouse independent school,
the Charterhouse Club is a state-of-the-art
fitness centre. The club is primarily designed
to enhance sporting opportunities for its pupils,
but welcomes individual and family members
from outside the school too.
Create a series of marketing materials to
help recruit and retain members. The Club
is actually set up as a charity. So although
the cost of ownership is relatively low,
the perception is that Charterhouse is
an expensive facility reserved for ‘posh’
people. Part of the task was to dispel
The client took the brave decision to ‘zag’,
avoid every fitness industry marketing
convention and pick a creative route based
on bold, colourful illustration and strong
typography alone. This immediately gave
the Club stand out and helped establish
a personality for it. With so many women
members, it made sense to engage them
via a female superhero character.
And every leaflet/factsheet was formatted
to make it easy to tuck into a handbag,
gym bag or back pocket.
Develop and strengthen visual branding for Membership and Public Awareness literature.
Building on recognisable elements from
the existing Amnesty identity. The addition
of strong typography and emotive imagery
created a related, but differentiated suite
of leaflets and brochures. This in turn helped
to increase membership and public awareness
of Amnesty’s work.
I work with the Borough on a regular basis
to deliver centrally commissioned literature
from their many internal clients. As a result,
the briefs are incredibly diverse and range
from communicating sensitive adult issues
to promoting workshops and activities
Given the social and financial responsibility
inherent in working with a local authority,
I tackle every brief with great diligence.
So each project begins with careful research
to ensure that the creative concept, and look
and feel, is appropriate to the audience:
a point that’s key to the success of each
Georgina has been and continues to be
a pleasure to work with. Her designs are
modern, fresh and always perfectly targeted.
For a local authority, her pricing is always
more than competitive.
London Borough of Richmond upon Thames
Create a visual identity for Kudos; a startup business headed by two experienced industry professionals. Position the company as a viable alternative to the ‘big boys’ to potential clients – many of whom are large financial institutions.
A roundel constructed with the letter K creates
a strong visual device, while forming a sun-like shape. As the company ‘illuminates and provides direction’ in often complex situations, this is particularly symbolic. The identity and assets are designed to convey a sense of authority and that Kudos is a well-established player, while appearing fresh and contemporary – echoing the company’s positioning. And my use of illustration avoids photographic clichés such as men falling off ladders, houses on fire…
Through Georgina's hard work and attention
to detail (not least due to her diligence in comprehending our aims), we have acquired
a standout logo and website design.
We are thrilled with the outcome.
Kudos Liability Adjusters
Evolve and modernise the visual identity
for Lanesborough (an independent prep and
pre-prep school) to communicate the school’s
heritage and academic tradition, while also
conveying its progressive philosophy.
Retaining the school’s corporate colour
(navy) provided consistency and maintained
the necessary sense of prestige and history.
But by introducing inspirational quotes and
testimonials, and commissioning a series
of uplifting images, I was able to introduce
a more up to date graphic style and approach:
contemporary conservatism, you might call it.
Create a concept for and design a brochure
to promote ballet training for 16-19 year olds.
The English National Ballet is world-renowned.
Its school enables graduates to achieve a level
of artistry and technique required by both itself
and other international companies. So the
brochure is designed to encapsulate this
sense of gravitas, while remaining accessible
to both parents / guardians and teenagers alike.
Through the use of stunning, tightly cropped
photography, inspiring copy and contemporary
typography, the piece is as aspirational as it is
informative. There’s a lightness of touch that
makes it easy for people to engage with the
brochure. While opening endorsements from
the Director and Chairman give added
substance to the ‘story’ and provide extra
reassurance for prospective students.
Copyright: Sugarfree Design
Project Adorno are purveyors of ‘beat
poetry and understated, quirky pop songs.’
This distinctive double act use voice,
electronic sounds, a few props and the
occasional acoustic guitar to express
their own unique take on subjects ranging
from the smell of second-hand books and
love affairs with inanimate objects, to poems
about old computer games.
The duo has performed at venues around
the country including shows at the Cheltenham
Literature Festival, Buxton Fringe and Edinburgh
Even some of the most ‘fringe’ of fringe
acts employ increasingly sophisticated
marketing to get bums on seats.
So Project Adorno needed to promote
their appearances with a visual identity
that gave them standout. A level of
reassuring professionalism was also
required to give bookers (and ticket
buyers) peace of mind, whilst retaining
the act’s fundamental weirdness.
The designs tapped-into the duo’s English
eccentricity through the photographic imagery,
which showed some of the props used in the
show. This was contrasted with ultra-modern
typography and colourways, creating an
unmistakable look and feel that clearly set
Project Adorno apart.
Georgina’s work is sleek, slick and original.
She has really helped us to develop a strong
brand for our work and has come up with
some striking publicity campaigns which
have played a significant role in promoting
our shows and recordings.
Decadance is a dance company with
a difference: its dancers age from seven
up to 90 years old. And as their founder,
Emma Harris, puts it:
“Throughout a dancers life, I want to show
how dance has been affected and how it’s
been influenced and influencing – what’s it’s
used for throughout our lives – escapism or
sense of purpose. So that’s the premise…
one dancer leading to another to show a
lifespan of dance, one that’s not necessarily
true to the actual age of each dancer.”
Create an identity and branding for the
company’s marketing material. The logo
needed to convey the energy of Decadence:
its physicality, ethos of its founder and
enthusiasm of its participants.
The identity combines a simplified sand
timer shape with the fluid and expressive
movement of a dancing figure. This simple
concept proved the perfect way to communicate
the idea of movement and time passing across
the lives of the dancers.
My business partner and I set up our new
company in May 2013, and asking Georgina
to create our logo proved to be one of our
smartest decisions. We were thrilled with
the range of clever ideas she presented
and the end result is perfect for our concept
and brand. Our customers agree!