The Post 16 Partnership is an umbrella organisation for all eight of the secondary schools and both of the colleges in Richmond, Surrey. As Richmond’s schools are amongst the highest performing in the country, this unique enterprise is designed to promote them within the borough – and to the wider world. I have worked with them for 4 years.
For the 2016/17 prospectus I was given a new brief: Come up with a more compact, less bulky design. The solution was A3 poster folded down to a pocket-sized booklet. The colours are muted and sophisticated, with commissioned portrait photography.
Create an identity, and design a prospectus, that would appeal to both students and parents alike.
For the identity, bold, expressive letterforms were combined to convey a sense of youthful exuberance: representing both the diversity of the sixth form offerings and the students they cater for. A ‘stacked’ layout denotes strength/support, whilst the choice of colours communicates professionalism (purple) and freshness/youth (green). The cover of the prospectus was inspired by the Tree of Knowledge. And this modern, illustrated version proved a striking way to highlight the Partnership’s many course options. As Richmond is a thriving area with great travel connections, the key image was also designed to connote this vibrancy, the multi coloured ‘branches’ signifying a rail/tube/bus map.