Evolve and modernise the visual identity
for Lanesborough (an independent prep and
pre-prep school) to communicate the school’s
heritage and academic tradition, while also
conveying its progressive philosophy.
Retaining the school’s corporate colour
(navy) provided consistency and maintained
the necessary sense of prestige and history.
But by introducing inspirational quotes and
testimonials, and commissioning a series
of uplifting images, I was able to introduce
a more up to date graphic style and approach:
contemporary conservatism, you might call it.