World renowned violinist and conductor Yehudi Menuhin founded the school to provide an environment and tuition for musically gifted children from all over the world to pursue their love of music, develop their musical potential, and achieve standards of performance on stringed instruments and piano at the highest level.
Having had new brand guidelines written and rolled out for a short period, the YMS felt creative visual possibilities were increasingly becoming staid and restricted. I was approached to suggest energetic and vibrant solutions to develop the brand appropriately.
A layered and versatile visual branding system using strong blocks of colour and layered imagery in a loose collage style was developed to echo layers of musical development and achievement. I introduced a relaxed style of student portraits that showed them engaged and having fun.
This initial project developed into a working relationship for over 4 years and included many other projects: annual reports, branding for the Yehudi Menuhin Centenary, advertising, concert programmes and newsletters.
Working with Georgina is always a breath of fresh air. As a designer she has a wonderful sense of empathy with the subject that she is embracing, which in our case is The Menuhin Hall and the pupils of The Yehudi Menuhin School. She has great attention to detail and is communicative, gentle and responsive to alterations, however tiny! She is also reliable and meets deadlines.
Manager – The Menuhin Hall