Create a concept for and design a brochure
to promote ballet training for 16-19 year olds.
The English National Ballet is world-renowned.
Its school enables graduates to achieve a level
of artistry and technique required by both itself
and other international companies. So the
brochure is designed to encapsulate this
sense of gravitas, while remaining accessible
to both parents / guardians and teenagers alike.
Through the use of stunning, tightly cropped
photography, inspiring copy and contemporary
typography, the piece is as aspirational as it is
informative. There’s a lightness of touch that
makes it easy for people to engage with the
brochure. While opening endorsements from
the Director and Chairman give added
substance to the ‘story’ and provide extra
reassurance for prospective students.
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