Create a concept for and design a brochure to promote ballet training for 16-19 year olds.
The English National Ballet is world-renowned. Its school enables graduates to achieve a level of artistry and technique required by both itself and other international companies. So the brochure is designed to encapsulate this sense of gravitas, while remaining accessible to both parents / guardians and teenagers alike.
Through the use of stunning, tightly cropped photography, inspiring copy and contemporary typography, the piece is as aspirational as it is informative. There’s a lightness of touch that makes it easy for people to engage with thebrochure. While opening endorsements from the Director and Chairman give added substance to the ‘story’ and provide extra reassurance for prospective students.
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