The LEP Network is a gateway to news and information that enables Local Enterprise Partnerships (LEPs) to come together on areas of shared importance, engage with Government and stakeholders, and promote best practice across the Network.
LEPs were forged following the Local Growth White Paper issued in October 2010 which led to the government inviting local authorities and businesses to form Local Enterprise Partnerships. In England there are 38 LEPs actively championed by the Ministry of Housing, Communities & Local Government (MHCLG) and the Department for Business, Energy & Industrial Strategy (BEIS).
Initially, the LEP Network’s brief was to create branding for their annual conference programme. They required a communication piece that would fully engage with their attendees (typically captains of industry, MPs and other influencers).
I drew on existing brand elements and delivered an engaging solution within tight cost constraints. Effectiveness was measured on people’s positive reactions. Due to its success I have subsequently worked on various other marketing materials.