The Network is a gateway to news and information that enables ‘LEPs’ to draw together on areas of shared importance, engage with Government and stakeholders, and promote best practice across the Network.
Brief
Initially, the LEP Network’s brief was to create branding for their annual conference programme. They required a communication piece that would fully engage with their attendees (typically captains of industry, MPs and other influencers).
Solution
I drew on existing brand elements and delivered a visually engaging solution within tight cost constraints. Effectiveness was measured on people’s positive reactions, and due to its success, I continually work on other projects including white papers, government reports and conference marketing materials.