Project Adorno are purveyors of ‘beat poetry and understated, quirky pop songs.’ This distinctive double act use voice, electronic sounds, a few props and the occasional acoustic guitar to express their own unique take on subjects ranging from the smell of second-hand books to poems about old computer games.
The duo has performed at venues around the country including the Cheltenham Literature Festival, Buxton Fringe and Edinburgh Festival Fringe.
The duo has performed at venues around the country including shows at the Cheltenham Literature Festival, Buxton Fringe and Edinburgh Festival Fringe.
Brief
Even some of the most ‘fringe’ of fringe acts employ increasingly sophisticated marketing to get bums on seats. Project Adorno needed to promote their appearances with a visual identity that offered standout. A level of reassuring professionalism was also required to give bookers (and ticket buyers) peace of mind.
Solution
English eccentricity through original photographic imagery, which showed some of the props used in the show. This was contrasted with ultra-modern typography and colourways, creating an unmistakable look and feel that clearly set Project Adorno apart.
Georgina’s work is sleek, slick and original. She has really helped us to develop a strong brand for our work and has come up with some striking publicity campaigns which have played a significant role in promoting our shows and recordings.
Praveen Manghani
Project Adorno