Celebrated violinist Yehudi Menuhin founded his school in 1963 to provide musically gifted children from around the world, to develop their talents to the highest levels within an academic environment.
Brief
Existing brand guideline restrictions dictated limited creative visual possibilities. I was approached by the school’s marketing and development team to suggest and develop energetic, vibrant visual solutions to develop the brand appropriately.
Solution
A versatile visual branding system using strong blocks of colour and layered imagery was developed to echo multiple musical developments and achievements.
I introduced a relaxed style of student photography that better represented the the school’s philosophy and student engagement.
This initial project developed into a working relationship for over 4 years and included many other projects: annual reports, branding for the Yehudi Menuhin Centenary, advertising, concert programmes and newsletters.
Working with Georgina is always a breath of fresh air. As a designer she has a wonderful sense of empathy with the subject that she is embracing, which in our case is The Menuhin Hall and the pupils of The Yehudi Menuhin School. She has great attention to detail and is communicative, gentle and responsive to alterations, however tiny! She is also reliable and meets deadlines.
Ambrosine Desoutter
Manager – The Menuhin Hall
