The Spoken Word Archive is a lottery funded project, enabling Apples and Snakes – England’s leading organisation dedicated to performance poetry and spoken word – to catalogue over 35 years worth of valuable spoken word and related communications materials.
Brief
Create a new brand identity to reflect: ‘A LIVING ARCHIVE OF UK SPOKEN WORD. A VIBRANT, DIVERSE and growing ART FORM’.
Solution
Maintaining a square format, the logo has a link to the Apples and Snakes logo. Incorporated into the square are simple graphics for play, pause and rewind – integral messaging for the audio world. The logo has 3 colour options for visual flexibility to work perfectly with the montage style ephemera graphics.
In her work on Spoken Word Archive, Georgina Wormald pulled together a lot of disparate strands and created one strong brand identity. We have been delighted with her logo, her colour palette and her webpage layouts - all of which have contributed enormously to the success of the project.
Russell Thompson
Curator – Spoken Word Archive
